Overview

Customer Service Base Level – CSBL1

This course equips motor industry professionals with essential skills in brand ambassadorship, social media presence, and effective customer communication and management. Participants will explore the importance of delivering consistent, customer-oriented service aligned with UK automotive quality standards. Key operational concepts such as workshop optimisation, basic process and operational management are introduced to enhance efficiency and performance. Learners will also understand the critical link between brand values and daily customer interactions across digital and physical touchpoints. By the end of the course, attendees will be well-versed in representing their brand while maintaining service excellence and operational effectiveness.

Prerequisites:
N/A

Attainment:
• Demonstrate professional brand representation as a brand ambassador across customer interactions and social media platforms
• Apply effective customer communication strategies to enhance satisfaction and loyalty within the motor industry context
• Identify and adhere to UK motor industry standards for service quality and operational excellence
• Implement customer-oriented principles through ethical conduct and customer-first behaviours
• Optimise workshop operations by applying basic process and operational management techniques
• Evaluate and improve internal processes to support continuous improvement and service delivery
• Understand the impact of digital presence on customer perception and brand integrity